About Cosmonova
Cosmonova is an international star registry e-commerce store that allows customers to name and register stars as personalized gifts. Operating through cosmonova.org, the business serves customers worldwide in English, offering star-naming certificates, star maps, and other celestial gift products.
Despite having a quality product and a 3-year-old domain, Cosmonova struggled with organic visibility. With only 83 monthly organic visitors and 46 keywords in the TOP-10, the website was virtually invisible in search results for its core commercial terms — leaving significant revenue on the table in a growing gifting market.
The Challenge
When Cosmonova approached JettSEO, the star registry e-commerce store was struggling to compete in organic search despite offering a unique and high-quality product. The global star-naming market is dominated by a handful of established players who have built significant domain authority over many years.
Cosmonova needed a comprehensive SEO strategy that would address both the technical foundation and the content gap — while building enough topical authority to challenge the established competition across global markets.
- Low organic visibility: Only 83 monthly visitors from organic search, with the website buried on page 2-7 for most target keywords.
- Strong established competitors: Dominant star registry brands occupied the top positions across all primary keywords in US, UK, and global markets.
- Technical SEO issues: Duplicate URLs, unoptimized page structure, missing structured data, and slow page load times were suppressing crawl efficiency and indexation.
- Thin content: Product pages and category pages lacked the depth and semantic richness needed to rank for competitive commercial terms.
- No international SEO strategy: The site had no structured approach to targeting multiple English-speaking markets despite worldwide shipping.
Our Strategy
We designed a 12-month SEO roadmap for Cosmonova that combined aggressive technical fixes in the first 3 months with sustained content and authority building throughout the campaign.
Technical Foundation (Months 1-3)
On-Page & Content Optimization (Months 2-6)
Page Speed & UX (Months 3-5)
Authority & Continuous Optimization (Months 4-12)
Results at a Glance
Before vs. After
What We Delivered
- SSL & Redirects Fixes
- Fix URL Duplicates & Structure Optimization
- Indexation Improvements
- Website Security & Health Improvements
- Page Speed Optimization
- Mobile-friendly Optimization
- On-Page Optimization
- Structured Data Optimization
- Content Optimization
- Internal Linking Architecture
- Backlink Outreach & Digital PR
- Conversion Rate Optimization
"JettSEO transformed our online visibility completely. Within 12 months we went from being invisible in search results to ranking on page one for our most important keywords. The structured approach and transparent reporting gave us confidence throughout the entire campaign."